Social Media Manager

What This Role Is About
You’re the person who sees the whole picture — and makes sure every piece of content, every email, every social post, every ad, and every blog works together to tell one cohesive story.
Loose Leaf Tea Market is growing fast. We’ve doubled revenue year-over-year, we’re scaling ad production from 8 to 50+ ads per week, and we have an incredible community of customers who genuinely love what we do. What we need now is someone who can take the eagle-eye view over all of our marketing — paid and organic — and turn what’s been a collection of talented individuals into a coordinated machine.

This isn’t a “manage the social media calendar” role. This is the person who decides what we talk about, when we talk about it, and how it all connects. You’ll own the email strategy. You’ll guide the content direction. You’ll coordinate with our ad agency on creative. You’ll spot trends before they peak and move the team to capitalize. You’ll turn one great blog post into an email, a social series, and an ad angle — because you see how all the pieces fit together.
You’ll also be the keeper of our brand stories. The founder’s journey, team stories, our customer transformations — these are our most powerful marketing assets. You’ll maintain the living document of verified, authentic stories that the entire team draws from.
If you light up at the intersection of strategy and execution — where the big-picture vision meets “here’s what we’re publishing this week” — this role was built for you.


Core Responsibilities
1. Cross-Channel Marketing Strategy
You own the strategy that ties everything together.

  • Design and maintain the weekly, monthly and quarterly content strategy across all channels (Instagram, TikTok, YouTube, Facebook, blog/SEO, email, ads)
  • Ensure all content is cohesive — the blog topics feed into emails, the organic posts test angles that become ads, the email promotions align with the social calendar
  • Identify revenue-driving opportunities in channels we’re underutilizing: DM automation (ManyChat), affiliate marketing, pop culture/trending content, YouTube long-form
  • Keep a finger on the pulse of what’s trending — culturally, on social platforms, in wellness/tea/health spaces — and move the team to capitalize quickly
  • Own the decision of what products we promote, when, and through which channels

 

2. Email Marketing Strategy & Execution
Email is one of LLTM’s highest-revenue channels. You own it. 

  • Design email campaigns — topics, subject lines, product selection, promotions, and send cadence
  • Analyze campaign performance — which emails drove revenue, which fell flat, and why
  • Maintain the strategy of the hidden promotion at the bottom of every email (ongoing sale without constant “Sale!” messaging)
  • Coordinate with the Content Creator on email graphics and with founder on email design 
  • Ensure emails are connected to the broader content strategy — a great blog topic becomes a great email becomes a great social post

 

3. Team Coordination & Direction
You’re the connector between strategy and execution.

  • Provide clear, specific direction to the Social Media Manager and Content Creator — not just “post something about cortisol tea” but “here are the keywords, here’s the angle, here are the products to feature, here’s why”
  • Run the Monday execution planning meeting with the marketing team — set the week’s priorities based on Friday’s analytics review
  • Participate in Friday analytics review with the leadership team — share email and content insights, receive ad performance data, align on creative direction
  • Manage the content production pipeline so that shoot days, editing queues, and publishing schedules run without bottlenecks
  • Coordinate with paid ads strategist on ad creative needs — what stories to tell, what hooks to test, what customer reviews to build scripts around

 

4. Brand Story & Content Direction
The most powerful marketing is authentic. You protect that.

  • Maintain the living brand story document — founder’s journey, team stories, customer transformations
  • Ensure all content is truthful and verified — if we haven’t confirmed it, we don’t say it
  • Guide the creative tone — personal storytelling over corporate wellness speak, on-brand energy, warm and relatable
  • Champion pop culture integration — using trending shows, cultural moments, and memes to make the brand relevant and fun (while staying neutral on politics)
  • Direct the blog content strategy — topics, SEO keywords, products to promote, how to repurpose blog content across channels


 

5. Analytics & Performance Oversight
You can’t improve what you don’t measure.

  • Track and report on email campaign performance — revenue, open rates, click rates, best-performing subjects and topics
  • Review organic social analytics with the Social Media Manager — what’s getting engagement, what’s driving clicks, what’s converting
  • Identify what’s working organically that could become ad creative — memes, viral posts, high-engagement formats
  • Present monthly marketing performance to founder and the leadership team with clear recommendations


 

6. Emerging Channels & Growth
LLTM has significant untapped potential. You’ll explore it.

  • DM Automation (ManyChat) — Build comment-to-DM flows that drive product discovery (e.g., “comment SLEEP TEA for the link”)
  • Affiliate Marketing — Develop and manage the affiliate program that’s currently underutilized
  • YouTube Long-Form — Plan for the long-form YouTube channel (targeted Q3 2026)
  • TikTok Paid — Coordinate with Growth Mate when TikTok ads restart

 

Who You Are

  • You think in systems, not tasks. You see how a single piece of content can be repurposed across multiple channels.
  • You’ve managed email marketing before — and you know that subject lines matter more than most people think.
  • You can analyze data and turn it into a clear decision. “This email format generated 3x revenue — let’s do more of that.”
  • You understand social media trends but you’re not chasing them blindly. You know which ones fit the brand.
  • You communicate clearly and directly. When you give the team direction, they know exactly what to do.
  • You care about brand voice. You can tell when something doesn’t sound like LLTM — and you know how to fix it.
  • You’re comfortable working with an external ad agency and translating between paid strategy and organic execution.
  • You’ve worked in wellness, health, food & beverage, or DTC e-commerce (strong preference but not required).

 

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