Marketing Manager

Role Snapshot

What This Role Is About

You’re the person who sees the whole picture — and makes sure every piece of content, every email, every social post, every ad, and every blog works together to tell one cohesive story.

Loose Leaf Tea Market is growing fast. We’ve doubled revenue year-over-year, we’re scaling ad production from 8 to 50+ ads per week, and we have an incredible community of customers who genuinely love what we do. What we need now is someone who can take the eagle-eye view over all of our marketing — paid and organic — and turn what’s been a collection of talented individuals into a coordinated machine.

This isn’t a “manage the social media calendar” role. This is the person who decides what we talk about, when we talk about it, and how it all connects. You’ll own the email strategy. You’ll guide the content direction. You’ll coordinate with our ad agency on creative. You’ll spot trends before they peak and move the team to capitalize. You’ll turn one great blog post into an email, a social series, and an ad angle — because you see how all the pieces fit together.

You’ll also be the keeper of our brand stories. The founder’s journey, team stories, our customer transformations — these are our most powerful marketing assets. You’ll maintain the living document of verified, authentic stories that the entire team draws from.

If you light up at the intersection of strategy and execution — where the big-picture vision meets “here’s what we’re publishing this week” — this role was built for you.

Core Responsibilities

1. Cross-Channel Marketing Strategy

You own the strategy that ties everything together.

• Design and maintain the weekly, monthly and quarterly content strategy across all channels (Instagram, TikTok, YouTube, Facebook, blog/SEO, email, ads)

• Ensure all content is cohesive — the blog topics feed into emails, the organic posts test angles that become ads, the email promotions align with the social calendar

• Identify revenue-driving opportunities in channels we’re underutilizing: DM automation (ManyChat), affiliate marketing, pop culture/trending content, YouTube long-form

• Keep a finger on the pulse of what’s trending — culturally, on social platforms, in wellness/tea/health spaces — and move the team to capitalize quickly

• Own the decision of what products we promote, when, and through which channels

2. Email Marketing Strategy & Execution

Email is one of LLTM’s highest-revenue channels. You own it. 

• Design email campaigns — topics, subject lines, product selection, promotions, and send cadence

• Analyze campaign performance — which emails drove revenue, which fell flat, and why

• Maintain the strategy of the hidden promotion at the bottom of every email (ongoing sale without constant “Sale!” messaging)

• Coordinate with the Content Creator on email graphics and with founder on email design 

• Ensure emails are connected to the broader content strategy — a great blog topic becomes a great email becomes a great social post

3. Team Coordination & Direction

You’re the connector between strategy and execution.

• Provide clear, specific direction to the Social Media Manager and Content Creator — not just “post something about cortisol tea” but “here are the keywords, here’s the angle, here are the products to feature, here’s why”

• Run the Monday execution planning meeting with the marketing team — set the week’s priorities based on Friday’s analytics review

• Participate in Friday analytics review with the leadership team — share email and content insights, receive ad performance data, align on creative direction

• Manage the content production pipeline so that shoot days, editing queues, and publishing schedules run without bottlenecks

• Coordinate with paid ads strategist on ad creative needs — what stories to tell, what hooks to test, what customer reviews to build scripts around

4. Brand Story & Content Direction

The most powerful marketing is authentic. You protect that.

• Maintain the living brand story document — founder’s journey, team stories, customer transformations

• Ensure all content is truthful and verified — if we haven’t confirmed it, we don’t say it

• Guide the creative tone — personal storytelling over corporate wellness speak, on-brand energy, warm and relatable

• Champion pop culture integration — using trending shows, cultural moments, and memes to make the brand relevant and fun (while staying neutral on politics)

• Direct the blog content strategy — topics, SEO keywords, products to promote, how to repurpose blog content across channels

5. Analytics & Performance Oversight

You can’t improve what you don’t measure.

• Track and report on email campaign performance — revenue, open rates, click rates, best-performing subjects and topics

• Review organic social analytics with the Social Media Manager — what’s getting engagement, what’s driving clicks, what’s converting

• Identify what’s working organically that could become ad creative — memes, viral posts, high-engagement formats

• Present monthly marketing performance to founder and the leadership team with clear recommendations

6. Emerging Channels & Growth

LLTM has significant untapped potential. You’ll explore it.

• DM Automation (ManyChat) — Build comment-to-DM flows that drive product discovery (e.g., “comment SLEEP TEA for the link”)

• Affiliate Marketing — Develop and manage the affiliate program that’s currently underutilized

• YouTube Long-Form — Plan for the long-form YouTube channel (targeted Q3 2026)

• TikTok Paid — Coordinate with Growth Mate when TikTok ads restart

Who You Are

• You think in systems, not tasks. You see how a single piece of content can be repurposed across multiple channels.

• You’ve managed email marketing before — and you know that subject lines matter more than most people think.

• You can analyze data and turn it into a clear decision. “This email format generated 3x revenue — let’s do more of that.”

• You understand social media trends but you’re not chasing them blindly. You know which ones fit the brand.

• You communicate clearly and directly. When you give the team direction, they know exactly what to do.

• You care about brand voice. You can tell when something doesn’t sound like LLTM — and you know how to fix it.

• You’re comfortable working with an external ad agency and translating between paid strategy and organic execution.

• You’ve worked in wellness, health, food & beverage, or DTC e-commerce (strong preference but not required).

What You Don’t Own

To be clear about boundaries:

• Ad buying and optimization — That’s Growth Mate’s domain. You collaborate on creative direction, not media buying.

• Shopify development — Technical site changes go through the development team.

• Fulfillment and operations — Sasha and her team own that.

• Final brand decisions — Kita is the brand guardian. Major creative direction changes go through her.

Compensation & Benefits

$80k-90k/yr (40 hours/week)

This compensation is benchmarked against Phoenix-area marketing manager roles and reflects the scope of strategic ownership in this position.

Benefits are subject to eligibility requirements (90-day probationary period for health insurance and 401(k)).

Career Growth

This role sits at Level 4 in the LLTM Career Ladder. LLTM has a career framework with two tracks, Management and Specialist, with clear, measurable benchmarks for advancement. No politics, no guesswork.

As LLTM scales toward $15M, $30M, and beyond, this role has a path to Marketing Director (L5), overseeing the full marketing operation, managing a growing team, and contributing to strategic planning at the executive level.

Tools You’ll Use

• OmniSend — Email marketing (campaigns, automations, analytics)

• Instagram / TikTok / YouTube / Facebook — Organic social platforms

• ManyChat — DM automation

• Slack — Team communication

• Google Analytics / Microsoft Clarity — Website analytics

• Canva / Design tools — As needed for email and content graphics

• Shopify — Product knowledge and basic content updates

Why This Role Matters

LLTM has incredible ingredients — a founder with a real story, products that genuinely help people, a growing customer base, a talented team, and a brand that’s about to undergo a major evolution. What’s been missing is the person who takes all of those ingredients and mixes them into a cohesive strategy.

That’s you.

When the blog, the emails, the social posts, and the ads all tell the same story in different ways — that’s when marketing compounds. When a customer sees a TikTok meme, then gets an email about the same topic, then sees an ad with a real customer review — that’s when they buy. And when every piece of content is grounded in authentic stories from Kita, Shoshanna, and real customers — that’s when they stay.

You’re not just managing marketing. You’re building the engine that takes LLTM from $7.5 million to $15 million and beyond. And every decision you make — every email subject line, every content theme, every cross-channel connection — is part of healing the world with plants.