Content Creator Lead

Loose Leaf Tea Market | Tempe, AZ (Hybrid)

Full-Time | Flexible Schedule | $4,500/month during 90-day trial, $5,500/month after trial | Raises Based on Performance (See KPIs)

About the Role

Loose Leaf Tea Market is on a mission to keep our brand top of mind, authentically engage existing customers, attract our ideal customers, and turn warm audiences into loyal buyers. As Content Creator Lead, you will be responsible for overseeing all marketing efforts across email, social media, SEO, and paid advertising. Your role is both strategic and hands-on, ensuring our brand’s message is consistent, engaging, and drives real results.

This is an opportunity to make a real impact on a growing brand, shape our marketing strategy, and create content that connects with our community. If you’re passionate about digital marketing, love being on camera, and thrive in a creative and dynamic environment, this is the job for you!

What You’ll Do (Key Responsibilities)

  • Develop & Manage Content Calendars

    • Create and maintain a monthly social media content calendar covering Instagram, Facebook, TikTok, YouTube, and Pinterest.

    • Plan and execute a monthly email marketing calendar to keep customers engaged.

    • Ensure content aligns with annual promotions, product launches, and brand objectives.

  • Content Creation & Social Media

    • Film, edit, and produce high-quality video content (Reels, Stories, Carousels).

    • Create graphics for social media and emails using tools like Canva or Photoshop.

    • Engage daily with our community, responding to DMs and comments.

  • Paid Ad Content Creation

    • Develop compelling video and image ads to support paid advertising campaigns.

    • Collaborate with the Ads Manager to test and optimize ad creatives.

  • Performance Tracking & Analytics

    • Monitor weekly analytics for social media, email campaigns, and website performance.

    • Adjust content strategies based on data insights.

  • Brand & Community Management

    • Maintain the Loose Leaf brand voice, style, and values across all content.

    • Ensure all messaging is compliant with health claims regulations.

  • Organization & Efficiency

    • Keep Dropbox content organized for easy access by the team.

    • Ensure all social media posts and emails are properly scheduled in Metricool.

Who You’ll Work With

  • Reports to: Loose Leaf Tea Market Founder & Ads Manager

  • Works closely with: Loose Leaf Team Members

  • Direct Reports: Content Creator, Content Scheduler

What You Bring (Skills & Experience)

Hard Skills (Must-Haves)

  • 2+ years experience in digital marketing & social media (Instagram, TikTok, YouTube, Facebook).

  • Strong video creation & editing skills (comfortable being on camera).

  • Graphic design experience (Canva, Adobe, Photoshop, or similar).

  • SEO & keyword research skills (understanding of content optimization).

  • Copywriting & email marketing experience (Omnisend, Klaviyo, or similar).

  • Familiarity with content scheduling platforms (Metricool, Later, Buffer).

  • Data-driven mindset (ability to interpret analytics & adjust strategy).

Soft Skills (Who You Are)

  • Great communicator – you can explain complex ideas clearly and concisely.

  • Highly organized – you stick to systems and meet deadlines with ease.

  • Creative & adaptable – you bring fresh ideas and can pivot when needed.

  • Self-motivated & disciplined – you take initiative and follow through.

  • Teachable & open to feedback – you are receptive to constructive feedback and apply it to improve.

  • Growth mindset – you embrace challenges, continuously learn, and seek opportunities for improvement.

  • Passionate about health & wellness – you love healthy living and want to share it with others.

Bonus Skills (Preferred but Not Required)

  • Sales background

  • Blogging experience

  • Graphic design expertise

  • Customer service experience

  • Event coordination & promotion

  • Understanding of consumer psychology

How Your Success Will Be Measured (KPIs)

1. Social Media & Content Performance

  • Content Calendar Completion: Monthly calendars are 100% planned & scheduled on time.

  • Engagement Growth: Social media engagement rate increases month-over-month.

  • Follower Growth: Audience across all platforms grows steadily.

  • Video Completion Rate: Reels and Stories maintain strong watch-through rates.

2. Paid Ad Performance (Creative Contribution)

  • Ad Click-Through Rates: Video & image ads perform above benchmark CTRs.

  • Conversion Rates: Ad creatives contribute to strong ROAS.

3. Organization & Execution

  • Dropbox Organization: All assets are uploaded, named, and stored correctly & on time.

  • Scheduling Compliance: 100% of social & email content is scheduled & posted on time.

  • Data Tracking: Weekly analytics are reviewed and used to make data-driven improvements.

Why Join Loose Leaf Tea Market? (Perks & Benefits)

  • Paid training & ongoing education

  • Flexible hybrid work schedule (remote & in-person for content creation)

  • Employee discounts on all products

  • Paid holidays after 90-day trial

  • 401k with matching

  • Vision, dental, other health insurance

  • Opportunities to grow with a fast-growing brand

Compensation & Work Details

  • Pay: $4,500/month during 90-day trial and training period, $5,500/month after trial (raises based on performance)

  • Work Location: Hybrid – In-person for content creation/team meetings; remote for editing & scheduling

  • Schedule: Flexible – You set your own schedule, but must meet deadlines

Revenue-Driven KPIs

Summary of Key Focus Areas

✅ Revenue Growth → Increase total sales, email revenue, and paid ad ROAS
✅ Customer Acquisition & Conversion → Attract new customers and convert traffic into sales
✅ Retention & Engagement → Drive repeat purchases and maintain high engagement
✅ Execution & Efficiency → Deliver content on time and ensure a strong return on investment

1. Total Revenue Growth from Marketing Efforts

  • Goal: Achieve a minimum X% increase in total revenue quarter-over-quarter (specific target TBD based on historical data).

  • Measurement: Compare sales data before and after marketing campaigns, analyzing growth trends.

  • Why It Matters: Marketing should directly contribute to increased sales by converting traffic into paying customers.

2. Revenue from Email Marketing

  • Goal: Generate at least X% of total monthly revenue from email campaigns.

  • Measurement: Track revenue attributed to email marketing in Omnisend and compare to past performance.

  • Why It Matters: Email is a high-ROI channel, and effective campaigns should result in a measurable increase in purchases.

3. Revenue from Paid Ads (Collaboration with Ads Manager)

  • Goal: Ensure ad campaigns maintain a Return on Ad Spend (ROAS) of at least X:1.

  • Measurement: Track ROAS across Meta, Google, and Pinterest ads.

  • Why It Matters: Paid ads should bring in profitable new customers without excessive spending.

Customer Acquisition & Conversion KPIs

4. New Customer Acquisition from Marketing

  • Goal: X% increase in first-time customers per month.

  • Measurement: Track purchases from new customers via analytics dashboards.

  • Why It Matters: Sustainable growth requires attracting new customers, not just selling to repeat buyers.

5. Conversion Rate from Social Media & Website Traffic

  • Goal: Maintain a conversion rate of X% or higher from organic and paid traffic.

  • Measurement: Analyze Google Analytics, Shopify, and social media insights.

  • Why It Matters: Marketing efforts should lead to actual purchases, not just engagement.

Engagement & Retention KPIs

6. Customer Retention & Repeat Purchase Rate

  • Goal: X% of customers return for another purchase within 60 days.

  • Measurement: Analyze Shopify data on returning customers.

  • Why It Matters: Repeat customers spend more over time, making retention a key revenue driver.

7. Email Open & Click-Through Rates (CTR)

  • Goal: Maintain open rates above X% and CTR above X% on all campaigns.

  • Measurement: Track in Omnisend.

  • Why It Matters: Higher open and click rates = more conversions from email marketing.

8. Social Media Engagement & Follower Growth

  • Goal: Increase engagement rate and grow targeted followers by X% per quarter.

  • Measurement: Track engagement rates (likes, comments, shares, saves) and follower-to-customer conversion rates.

  • Why It Matters: Engaged followers are more likely to become paying customers.

Operational & Execution KPIs

9. Content Execution & Scheduling Compliance

  • Goal: 100% of planned content (email, social, ads) is created, scheduled, and published on time.

  • Measurement: Weekly review of the content calendar in Metricool.

  • Why It Matters: Consistent content drives sales—missing deadlines = missed revenue opportunities.

10. Marketing Efficiency & ROI

  • Goal: Maintain a high ROI on all marketing initiatives while keeping acquisition costs low.

  • Measurement: Track ROI per channel, optimizing spending based on performance data.

  • Why It Matters: Marketing must be profitable—not just active.

How to Apply

If you’re ready to bring your creativity, marketing expertise, and love for wellness to a thriving brand, send us your resume today!

APPLY NOW